Location: Hybrid (depending on the region)
Contract Type: Full-time

We are looking for a Digital Marketing Analyst with experience in Inbound Marketing to plan, execute, and optimize digital strategies. The professional will be responsible for developing data-driven marketing campaigns, creating strategic content, and implementing automation to attract, engage, and convert qualified leads. 

If you are passionate about digital marketing, data analysis, and creating effective strategies, this role is for you! 

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Responsibilities 

• Plan and execute Inbound Marketing strategies to attract and convert leads; 

• Create and optimize marketing funnels with automation (email marketing, lead nurturing, segmentation); 

• Develop content for blogs, social media, e-books, newsletters, and landing pages, aligned with audience needs; 

• Manage paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads) with a focus on conversion; 

• Analyze metrics and KPIs to evaluate campaign performance and suggest data-driven improvements; 

• Implement SEO and SEM strategies to improve organic search engine rankings; 

• Work with marketing automation tools such as HubSpot, RD Station, ActiveCampaign, or similar; 

• Conduct A/B testing to optimize campaigns and increase conversion rates; 

• Collaborate with the data team to translate analytical insights into strategic actions. 

• Proven experience with Inbound Marketing and automation (minimum of 3 years); 

• Knowledge of Google Analytics, Google Tag Manager, SEO, SEM, and content marketing; 

• Experience in managing paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads); 

• Ability to create and optimize landing pages and conversion funnels; 

• Knowledge of email marketing and marketing automation (HubSpot, RD Station, ActiveCampaign, etc.); 

• Analytical mindset to interpret metrics and adjust strategies based on data; 

• Strong communication and writing skills to create engaging and persuasive content. 

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Nice to Have (not required, but a big plus!) 

• Experience with Copywriting and UX Writing for conversion optimization; 

• Certifications in Google Ads, HubSpot, RD Station, or Facebook Blueprint; 

• Knowledge of Power BI or other data analysis tools for digital marketing; 

• Experience with Growth Hacking and customer acquisition strategies. 

• An innovative and collaborative work environment where your ideas are valued; 

• Flexible working hours and remote work options; 

• Professional growth opportunities and continuous learning; 

• Challenging projects in various industries; 

• Support for certifications and training programs.